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Hobgoblin brand targets millennial voters with social media election

May 22, 2014

To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll.

Uncategorized marketing, media, UK

Salesforce adds ‘Pinterest Insights’ for marketers

May 22, 2014

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.

Uncategorized analytics, brands, content, digital marketing, marketing

Unilever makes peace with CND over logo

May 21, 2014

Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.

Uncategorized brands, Facebook, global, Twitter

Scarier than a clown? New McDonald’s mascot terrifies Twitter

May 21, 2014

McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.

Uncategorized advertising, Europe, Latin America, media, Twitter

Twitter planning Soundcloud purchase?

May 21, 2014

Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report.

Uncategorized music, technology, Twitter

Nielsen ads age and gender to Twitter TV ratings

May 21, 2014

Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks.

Uncategorized demographics, infographic, Twitter

The rise of connected TV in the US (infographic)

May 21, 2014

As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits.

Uncategorized, Video demographics, infographic, media, smartphones

Celebrities drive Monster ‘Thank You’ campaign

May 21, 2014

Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.

Uncategorized Facebook, global, Google, marketing, media

Facebook takes on SnapChat with rumoured Slingshot app

May 20, 2014

Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports.

Uncategorized, Video Facebook, images, Privacy

Google to buy live games site Twitch for $1bn?

May 20, 2014

Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network.

Uncategorized Amazon, Facebook, games, Google, Microsoft
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