Google reveals own self-driving cars… with no steering wheels or brakes
Google is has revealed the first prototype of its self-driving cars – with no steering wheel, acceleration pedal, or brake.
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‘More robots than humans’ saw Mercedes-Benz ad- report
Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report.
Google eyes Dropcam home security cams
Google is mulling a bid for home security system DropCam as the internet giant continues to expand into the much vaunted ‘Internet of Things’, according to a news report.
FT.com to sell ‘time blocks’ to advertisers online
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers.
Marriott offers loyalty points for social shares
Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook ‘like’ or Twitter ‘follow’.
Apple plans smart home platform
Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report.
Apps ‘boost worker productivity 34%’
Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com.
Tablet ads ‘get 40 times higher click through rate than desktop’
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
The changing face of the UK consumer – emerging social trends and what brands need to know
There’s no mistaking that the United Kingdom has been undergone somewhat of a transformation; new groups of consumers continue to emerge, and old ones change and evolve with time. Understanding the nuances and habits of consumers has never been more important for marketers to be able to create the right campaigns to engage their key … [Read more…]
Top US grocery brands: Is consumer choice myth?
In the US, 33 food categories are dominated by just four big brands. This infographic, from Finances Online, looks at the major players and why consumer choice isn’t as varied as you might think…