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Social

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Ads, Content, Mobile, Social, Video, Viral global, music, YouTube

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, video, YouTube

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

Ads, Search, Social advertising, Amazon, brands, digital marketing, Facebook

LinkedIn campaign encourages professionals to pursue ‘own version of success’

June 19, 2018

LinkedIn has revealed a first look at its latest integrated marketing campaign, which uses real member stories to tackle stereotypical definitions of success and encourage more professionals to pursue their own unique definition.

Social China, Facebook, France, Germany, India

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

June 18, 2018

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

Ads, Social advertising, brands, content, Facebook

Social media now captures more time than live TV

June 14, 2018

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

Ads, Content, Social China, Facebook, global, media

Tencent Music strengthens ties with Chinese TV giant

June 14, 2018

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

Ads, Content, Social advertising, brands, China, content, Entertainment

England Fans in North West ‘plan to use social media most during World Cup’

June 13, 2018

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.

Social BBC, brands, Brazil, Facebook, games

Snapchat AR ads go programmatic

June 12, 2018

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.

Ads, Content, Mobile, Social brands, Facebook, Google, Microsoft, UK

90min creates localised user-generated World Cup sites with big brand sponsors

June 11, 2018

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

Content, Social brands, Brazil, content, France, Germany
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