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Social

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

Ads, Content, News, Social, Video, Viral content, Facebook, media, UK

Most sports and fitness wear brands ‘have used social media influencers’

October 4, 2018

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

E-commerce, Social brands, content, Facebook, global, marketing

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

Ads, Content, Mobile, Social, Video apps, CRM, digital trends, marketing, technology

Facebook rolls out ads in ‘Stories’ format worldwide

October 2, 2018

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, Facebook, marketing, media

Top ecommerce fashion sites in 2018

October 1, 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

E-commerce, News, Social advertising, Australia, brands, ecommerce, global

Instagram founders step down

October 1, 2018

The co-founders of Instagram have announced they are quitting the social media company.

Mobile, News, Social advertising, Facebook, media, Privacy

Snapchat rolls out new phase of ‘shoppable ads’

October 1, 2018

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

Ads, Content, E-commerce, Social advertising, agencies, brands, content, eBay

Search and social to drive 67% of adspend growth by 2020

September 24, 2018

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

Ads, Content, Mobile, News, Search, Social adspend, advertising, agencies, brands, China

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

Ads, News, Social advertising, brands, content, Facebook, media

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

September 19, 2018

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

Social brands, content, global, marketing, media
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