Social Archives

Most Americans think social media divides country more than it unites

April 8, 2019

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

April 5, 2019

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

New Facebook data breach: 540 million user records uploaded to public cloud

April 4, 2019

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

Government regulation on Facebook: what next?

April 4, 2019

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.