Paul Nasse, Managing Director, Northern Europe at Integral Ad Science (IAS), discusses how brands can utilise data to run their social advertising campaigns at scale and drive those all-important business outcomes.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform.
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.