Social Archives

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Digital drives UK ad spend to record levels: VOD, social and search lead way

April 30, 2019

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

Facebook beats revenue estimates despite data scandals

April 25, 2019

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Top social commerce tips: How retailers embracing the power of social can better connect with consumers

April 23, 2019

We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]

Twitter comeback continues with stronger user growth

April 23, 2019

Twitter planning new subscription platform?

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Pinterest valued at $12.7 bn in IPO

April 18, 2019

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.