Facebook plans to let brands target influencers
Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network.
Social
Snapchat could be worth $19bn after funding round
A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly.
Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network
Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
Madonna premieres music video on Snapchat
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.
ITV revamps social strategy for Take Me Out
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement.
Storify adds 30-Day Twitter search for brands
Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.
Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.