Facebook vs Google: Who will win the online ad war?
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
Social
The X Factor adopts Periscope in new social media drive
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.
Facebook adds ‘trillions of users’ posts to search results
Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process.
Instagram takes on Vine with 1 second ‘Boomeramg’ videos
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.
Just 3% of Facebook News Feed is promoted- study
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
Twitter tool shows advertisers which ads perform better
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool.
Amazon sues 1,114 fake reviewers
Amazon is taking legal action against more than 1,100 people for allegedly posting fake reviews on its website in return for $5 payment.
New app tracks down stolen vehicles on Facebook
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels.
Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.