Mobile ads now account for four-fifths of Facebook ad revenue
A surge in video views that has boosted advertising spending contributing to a bumper final quarter for Facebook.
Social
Facebook revamps likes with ‘Reactions’ global launch
Facebook has finally updated its ‘like’ button with a series of emojis dubbed ‘reactions, which are being rolled out gloablly this week.
Is Crowdfunding the new Seed-Funding?
A new series of reports, published this week, reveals that Kickstarter-style rewards crowdfunding is now a global phenomenon providing seed-funding to entrepreneurs across 222 countries and creating an unprecedented ongoing wave of innovation.
Top 10 branded Vines of last year
Twitter’s short form video sharing platform Vine celebrated its third birthday this week.
Politics case study: How smart social targeting helped Conservatives win the UK election
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
Mobile trends: 90% of mobile time spent using apps [Infographic]
People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
Facebook unites sports fans with real time chat ‘Sports Stadium’
Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts.
Google debuts real time ads for brands to have a ‘Superbowl moment’
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.
Worst 10 CV buzzwords: ‘Motivated’, ‘strategic’ and ‘passionate’ top list
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.
Global social ad trends: Spend jumps 50% [INFOGRAPHIC]
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.