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Social

London Fashion Week: Designers tap into use online influencers to convert shoppers

February 23, 2016

Social media has emerged as the true voice of London’s leading fashion event and new research indicates that designers and fashion houses are having the biggest impact, including the most tweeted about names.

Mobile, Social advertising, blogging, brands, content, images

Beyond gaming: Facebook creates ‘social virtual reality’ team

February 22, 2016

Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured below), Zuckerberg also revealed that Facebook will be bringing its dynamic streaming technology for … [Read more…]

Mobile, News, Social content, Facebook, Samsung, technology, video

Twitter debuts built in GIF buttons

February 22, 2016

Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets.

Social Android, brands, Entertainment, Facebook, Search

Twitter adds two customer service tools for brands

February 19, 2016

Twitter has launched two customer service tools that help brands engage with feedback more smoothly via the social network.

Social brands, email, Google, Twitter

Global social media trends: 93% of adults have social media account [INFOGRAPHIC]

February 19, 2016

Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.

Social apps, Facebook, global, infographic, media

Top mobile video tips: The route to improved brand engagement

February 18, 2016

With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]

Mobile, Social, Video advertising, brands, content, global, technology

London Fashion Week trends: Instagram now more popular than Twitter

February 18, 2016

With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter.

Mobile, Social digital marketing, marketing, media, Twitter

Liverpool FC launches new social app ‘LFC Xtra’

February 18, 2016

Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.

Mobile, Social Android, Apple, content, Entertainment, global

Snapchat gets serious: Opening up to ad tech giants?

February 17, 2016

Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.

Ads, Mobile, Social advertising, brands, Facebook, video

Yahoo U-turns on Tumblr: Splits ad sales teams

February 17, 2016

Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.

Ads, Social blogging, content, demographics, Yahoo
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