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EU poll: Two-thirds of Netimperative readers back remain for better digital future

June 22, 2016

Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

Ads, Content, E-commerce, Mobile, News, Regulation, Social agencies, BBC, brands, Brazil, broadband

LinkedIn or Out? Social network runs referendum content series

June 22, 2016

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

Social content, marketing, media, UK

Top Euro 2016 sponsors: Kia Motors and Vauxhall score big

June 22, 2016

Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.

Ads, Content, Search, Social, Video, Viral global

Twitter extends videos to 140 seconds with new Engage app

June 22, 2016

Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.

Social analytics, content, Entertainment, Twitter, video

A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’

June 21, 2016

2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.

E-commerce, Mobile, Social advertising, brands, Facebook, media, music

EU vote and social media: Leave campaign conversations ‘most negative’

June 21, 2016

With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this Thursday.

Social infographic, media, UK

Snapchat ads: 92% of ad campaigns boost offline sales too

June 17, 2016

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.

E-commerce, Mobile, Social, Video analytics, brands, global, marketing, media

Emojis become keywords: Twitter to let brands target ads by user’s emojis

June 17, 2016

The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.

Social brands, media, Twitter

Euro 2016: Social media predicts England to win 2-1 vs. Wales

June 16, 2016

Today’s England vs. Wales game will divide pubs and living rooms across the UK, but an analysis of data from Tumblr and Yahoo Sport predicts a 2-1 victory for England.

News, Search, Social media, Russia, sport, UK, Yahoo

Facebook tracks in-store visits to link online and offline habits

June 16, 2016

Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.

Ads, E-commerce, Mobile, Social Facebook, Google, local, marketing
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