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Rise of the robot influencers: Virtual Instagrammers could be earning millions

August 18, 2020
Rise of the robot influencers: Virtual Instagrammers could be earning millions
Rise of the robot influencers: Virtual Instagrammers could be earning millions

Robot influencers are becoming big business on Instagram, with Coca-Cola and Louis Vuitton using video game characters in their ads. New research looks at the most popular virtual Instagrammers and how much they could be earning.

Social social media

NBC launches ‘Plan Your Vote’ site ahead of US Elections

August 18, 2020
NBC launches ‘Plan Your Vote’ site ahead of US Elections
NBC launches ‘Plan Your Vote’ site ahead of US Elections

With less than 80 days to go until US Election Day, NBC News has launched Plan Your Vote, an interactive tool, which encourages Americans to plan out when and how they will vote this year.

Social social media

Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

August 18, 2020
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches

More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.

Search, Social ecommerce, social media

“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet

August 12, 2020
“People cannot be illegal”: Ben & Jerry's sparks controversy over refugee tweet
“People cannot be illegal”: Ben & Jerry's sparks controversy over refugee tweet

Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.

Social social media

Spark TV: New channel streams 24-hour influencer content

August 11, 2020
Spark TV: New channel streams 24-hour influencer content
Spark TV: New channel streams 24-hour influencer content

Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.

Social social media

Instagram launches TikTok rival Reels

August 6, 2020

Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.

Social social media

Facebook beats estimates with 11% revenue growth

July 31, 2020
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Social social media

Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

July 30, 2020
Tech titans Vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Tech titans Vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.

Ads, Regulation, Social advertising, digital marketing, ecommerce, Regulation, Search, social media

‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19

July 30, 2020
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19

The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.

Social social media

Twitter sees strong user growth (but ad revenue plummets 23%)

July 23, 2020
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter sees strong user growth (but ad revenue plummets 23%)

Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.

Social Twitter
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