Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
Social
Unilever uses Facebook chatbots to teach kids to brush their teeth
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.
Guest comment: The positive side of negative reviews
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice looks at how negative reviews could actually help build consumer trust.
Who are the world’s most influential social media personalities?
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.
Most UK workers “ignored by management” when suggesting innovation at work
More than half of all UK employees feel that management don’t listen to their ideas about change and innovation in the workplace, lagging behind European counterparts, according to new research.
Sharing economy drives 112% rise in holiday rental sites
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
Facebook Live hosts first interactive murder mystery
Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi.
6 in 10 global millennials have an Instagram account
Instagram is becoming the social media channel of choice for many millennials, with 6 in 10 youngsters worldwide owning an account, according to new research.
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
KamaGames takes casino games social with Viber partnership
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber.