Unilever debuts #ShareAMeal campaign to fight world hunger
Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.
Social
“One moment”: OK Go teams with Morton Salt for 4.2 second music video
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds.
Image trends: Marketers think representing modern society more important than being ‘on-brand’
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.
Trump dominated Instagram in election run-up (but Clinton was most engaging)
US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare.
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Instagram debuts Periscope-style live video platform
Instagram has revamped its video features with a Periscope-style live broadcast option.
Best Practices in Social Video: How to Use Facebook Video for Business
The first in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Facebook video work for your business.
Guest comment: Millennials, marketing and me
Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
Brits losing patience with social media customer service
UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research.
Sharers are buyers: consumers who share content “9 times more likely to purchase”
Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research.