Facebook makes Creative Hub “sandbox” open to all advertisers
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
Social
Twitter leads social networks for Christmas hype [INFOGRAPHIC]
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.
The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail ‘April fooling’ itself, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Facebook brings Instant Games to Messenger and News Feed
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called “Instant Games,” along with 17 titles that include some familiar names like Pac-Man.
Mastercard debuts Instagram channel for ‘Priceless Cities’ European push
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Top tips: 3 unconventional holiday marketing tactics to help you stand out
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.
9 in 10 brands “not measuring social media marketing efforts”
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
People trust social media photos 7 times more than traditional ads- report
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
Disney’s Moana film runs social media promo with Thames Clippers
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.