Pre-roll ads: “Least interruptive and best for brand recall”
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.
Social
World lenses: Snapchat goes big with augmented reality
Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app’s camera.
Instagram Stories overtakes Snapchat for daily active users
Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.
Forbes reveals top 30 social media influencers
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.
Teens ditching smaller social networks for Snapchat and Instagram
Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.
Google Image Search app gets “similar items” shopping suggestions
The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.
Heston Blumenthal Skype bot caters for cooking questions
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.
Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
Consumers predict only short term success for LinkedIn and Snapchat
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
Socialbakers debuts “Suite” all-in-one social media analytics tool
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.