UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices accounting for a 20% share of clicks against a 13% share of spend … [Read more…]
Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year.
Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results.
The UK shows the most desire for luxury handbags and leads the way with search with 422 searches per 1,000 internet users, according to recent research from the Luxury Society & Digital Luxury Group. Mark Haviland MD of Rakuten LinkShare UK, the world’s largest affiliate network, which works with several luxury brands, looks at the … [Read more…]
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.
Microsoft has warned that it will post a huge $6.2bn write-down in its fourth quarter, mostly related to the disappointing performance of online advertising business aQuantive it bought five years ago.
eBay has launched a dedicated eBay Motors iPhone app, letting users buying cars, parts and accessories via the online marketplace on the move.
As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help.
As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help.