2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
UK consumers are relying more on search when on the purchasing journey, with clicks on search up 20% in 2019 compared to 2018, according to new research.
When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]
Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.