Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo.
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre.
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection.
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.