LinkedIn sets new ‘active status’ for users by default
LinkedIn has launched a new feature called ‘Active Status’, a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.
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Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Google and Facebook account for over a quarter of UK internet time
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
Google Play starts downranking poor quality apps
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
Hearing your audience: the rise of social media listening
The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]
Don’t duplicate! Don’t duplicate! Avoid copied content to stay SEO safe
Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique.
Google homepage gets personalised revamp
Google’s homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.
Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.
The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.
Visual IQ gives brands ‘people-based insights’
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.