Search Archives

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

November 29, 2018

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

Not just for Christmas: how major retail events can trigger year-round success

November 27, 2018

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.

60% of searches for Black Friday sales ‘made on Thursday night’

November 27, 2018

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

Mobile adspend passes €10bn in first half of 2018- IAB Europe

November 13, 2018

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

70% of consumers have yet to act on voice search results alone

November 8, 2018

Voice tech trends: users move from awareness to purchase

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

The future is female: Younger people prefer assistance from women’s voices

October 31, 2018

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

Search data reveals growing business concerns over Brexit

October 30, 2018

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

Halloween hype: Online searches up 40% for ‘third largest seasonal shopping event’

October 29, 2018

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.