Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
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The new journey of a TV show: How digital has transformed video content
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…
April Fools’ round-up: Gmail prank backfires as Sony busts ghosts
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Soundcloud finally launches $9.99 subscription service
Music streaming firm SoundCloud is launching its long-planned subscription service, but for now the $9.99-a-month service will only be available in the US.
Video traffic ‘attracts more non-human traffic than display’- comScore UK
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.
Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
1 in 3 ‘watch no online TV’
There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index.
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.