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Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Ads, Content, Mobile, Regulation, Social, Video, Viral brands, marketing, media, UK

Facebook to stream top Spanish football to Asian subcontinent

August 15, 2018

Facebook has struck a deal with Spain’s La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

Content, Social, Video Amazon, content, Facebook, India, Spain

Facebook traffic plunges as people flock back to YouTube- study

August 14, 2018

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

Content, Social, Video, Viral Amazon, Android, Facebook, Google, video

Bud Light launches viral magical wizard campaign

August 14, 2018

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

Ads, Content, Video, Viral advertising, content, Facebook, marketing, Twitter

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

Ads, Content, Social, Video, Viral advertising, Facebook, UK, video, YouTube

Love Island fuels ‘fast fashion’ industry growth

August 13, 2018

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

E-commerce, Social, Video, Viral brands, content, global, marketing, retail

Video viral of the week: Security team hack into family’s Alexa

August 10, 2018

As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could … [Read more…]

E-commerce, News, Regulation, Video, Viral Amazon, global, Samsung, security, technology

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Ads, Content, Mobile, Video advertising, apps, content, Facebook, games

Premier League marketing: Gambling firms top brands for football fans

August 9, 2018

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

Ads, Content, News, Video brands, Facebook, marketing, media, Twitter

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Mobile, News, Social, Video content, global, media, Samsung, technology
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