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Video

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

Ads, Content, News, Video, Viral BBC, Entertainment, marketing, media, YouTube

Angry Birds teams with Imagine Dragons for charity in-game event

September 5, 2018

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

Ads, Mobile, News, Video, Viral Android, Entertainment, Facebook, Google

Vodafone targets business with ‘More than Mobile’ campaign

September 5, 2018

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

Ads, Content, Mobile, Video, Viral broadband, media, technology, UK, video

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

Ads, Content, E-commerce, Video Amazon, Apple, content, infographic, media

Facebook takes on Netflix and YouTube with ad-funded video platform

August 29, 2018

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

Ads, Content, Mobile, News, Social, Video advertising, Amazon, Australia, BBC, brands

Brewdog aims for US market with original video series

August 29, 2018

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

Ads, Content, Video, Viral brands, content, Travel, Twitter, video

YouTube goes boxing: KSI v Logan Paul fight ends in a draw

August 28, 2018

A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.

Ads, Content, Social, Video, Viral YouTube

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

Ads, Content, Mobile, News, Video advertising, Australia, brands, Europe, global

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

Content, Mobile, News, Video advertising, Amazon, apps, content, Facebook

White paper: Global video trends- traditional TV boosted by ‘communal experience’

August 21, 2018

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

Ads, Content, Video Apple, Europe, global, media, video
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