Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Brewdog aims for US market with original video series

August 29, 2018

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

Access to ‘The BrewDog Network’ will cost $4.99 per month for subscribers, and the 100 hours of initial content will be picked by company founders Martin Dickie and James Watt.

The BrewDog Network has launched with a slate of over 10 original series, including The BrewDog Show, a reprise of the Esquire show hosted by BrewDog founders James Watt and Martin Dickie.

Are You Smarter Than A Drunk Person is hosted by Parks & Recreation’s Alison Becker, while Four Sheets is described as a “reimagination” of Zane Lamprey’s travelogue series Three Sheets, which aired between 2006 and 2009.

The line-up is described as a “deep-dive into cocktail, craft beer, culinary and travel adventures, laugh-out-loud comedy, game shows, distinctive documentaries and more.”

Other originals include Burgers & Beers, Business Punks, Craft Beer Adventure Club, Daily Drink, Drinktionary, Into the Wilderness, Out of Range, Spirit Guide, The Nerdy Bartender and Throwback Trivia.

It also features acquisitions such as William Shatner’s Brown Bag Wine Tasting; Drinking Made Easy, which stars Lamprey; wine and travel show The Flying Winemaker; Australian cooking and lifestyle series Surfing the Menu and comedy-reality series Never Ever Try this at Home.

“Driven by true passion and enthusiasm, we are doing exactly what we did with craft beer – raising standards and eyebrows in equal measure,” said Dickie.

BrewDog, founded in Scotland in 2007, has more than 50 bars around the world and has raised over £61m (US$79m) across five rounds of online equity crowdfunding. It launched a brewery in Ohio in 2017.

This is not the beer brands first foray onto content. In 2013, the beer maker ran three seasons of a show called BrewDogs on the Esquire network.

After our TV show Brew Dogs got cancelled, we didn’t want to sit around in our underpants, crying into a tub of ice cream. So we decided to launch our own TV network – The BrewDog Network.

Subscribe now! >> https://t.co/5C81wHOfwr pic.twitter.com/k3TApvCM1R

— BrewDog (@BrewDog) August 27, 2018

In it, the founders were “on a quest for nationwide craft beer enlightenment in America”. This saw them brew beer in odd places like a train, a boat, a parade and on top of a mountain. They also utilised interesting ingredients like caffeine, chilli and smoked meat.

Ads, Content, Video, Viral brands, content, Travel, Twitter, video

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT