China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab.
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos.
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report.
Google has revealed its latest foray into mobile mapping technology with ‘Project Tango’- a new smartphone with sensors that track the position of the smartphone in a full 3D space- with the added ability to map what’s outside the phone.
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research.
Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and … [Read more…]
In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays.