Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear.
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.
This ad for clothes brand from took the web by storm with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]