Cannes winner case study: How Volvo epic split got 73m YouTube views
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the ‘wow’ factor to drive a message about precision steering home (and get 73 million YouTube views in the … [Read more…]