Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Video
Top tips: Video killed the radio star- but are you killing video?
Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.
Netflix launches in Cuba following US trade U-turn
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.
Video viewing around the home: Most video watched in bed
TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.
Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below…
Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
Apple planning own paid web TV service?
Apple may be about to take on Sony’s PlayStation Vue by offering paid TV channels which customers can stream online, according to new research.
Super Bowl ad stats: Advertising accounted for 28% of TV coverage
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.
Increase in video viewability as fewer people skip ads
Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research.
Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.