The Guardian and AOL strike global video partnership
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.
Video
YouTube lets users buy direct within pre-roll ads
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
Video ad tips: Five factors of video viewability
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.
Netflix looks to expand to China
Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report.
Netflix generation: Smart TVs to drive global web TV subscriptions to 330m by 2019
Subscriber numbers to ‘over-the-top’ (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019, according to new research.
Teens dub YouTube the ‘coolest‘ social network’ ahead of Instagram
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.
Video viral of the week: Street View turns into catwalk with #FashionStreetView
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below…
Global online video ad revenue doubles in 3 years
YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research.
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Verizon buys AOL for $4.4bn to enter video market
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.