UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Video
Amazon bans sale of rival Apple TV and Chromecast devices
Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.
Google puts product ads into YouTube videos
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.
The solution to ad blockers? ‘Video Lab’ creates ads you want to watch
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.
Consumer trust in traditional ads falls (but friend recommendations still most credible)
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
‘YouTube Red’: The new name for Google’s paid music video service?
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.
Google ‘charges advertisers for fake YouTube views’
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.
Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.
BBC takes on Netflix in the US
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’.