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IPA Bellwether: UK companies cut marketing budgets for first time in seven years

October 17, 2019
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.

Ads, Content, Mobile, Social, Video adspend, advertising, agencies, analytics, brands

Abu Dhabi opens world’s first graduate level AI university

October 17, 2019
Abu Dhabi opens world’s first graduate level AI university
Abu Dhabi opens world’s first graduate level AI university

Abu Dhabi has announced the establishment of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate level, research-based AI university in the world.

Ads China, global, local, smartphones, technology

Content chaos impacting marketing productivity and staff wellbeing

October 17, 2019
Content chaos impacting marketing productivity and staff wellbeing
Content chaos impacting marketing productivity and staff wellbeing

An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.

Ads, Content content, marketing, media, technology, UK

Digital transformation: Architects hampered by legacy tech

October 16, 2019
Digital transformation: Architects hampered by legacy tech
Digital transformation: Architects hampered by legacy tech

Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.

Ads, Content analytics, apps, France, Germany, technology

YouTube launches AR make-up Masthead to brands

October 16, 2019
YouTube launches AR make-up Masthead to brands
YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

Ads, Content, E-commerce, Video Android, Australia, brands, content, UK

TMSe launches interactive video technology ClipFlip

October 16, 2019
TMSe launches interactive video technology ClipFlip
TMSe launches interactive video technology ClipFlip

TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.

Ads, Content, Video advertising, brands, content, media, technology

Poor website performance ‘costing retailers £10.6bn in lost revenues’

October 16, 2019
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

Ads, Content, E-commerce analytics, brands, ecommerce, retail, UK

UK digital ad spend rises £7.3bn

October 15, 2019
UK digital ad spend rises £7.3bn
UK digital ad spend rises £7.3bn

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update

Ads, Content, Mobile, Search, Social, Video adspend, advertising, Search, technology, UK

Premium smart TV ad trends: lack of consistency across countries hampers growth

October 15, 2019
Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.

Ads, Content, Video advertising, agencies, content, Europe, France

Gen Z more engaged with politics in post-Trump and Brexit era

October 15, 2019

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

Ads, Content advertising, Australia, brands, Brazil, China
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