Nike tweets ‘Don’t do it’ amid global BLM protests
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
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Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Banking industry paid ad impressions slump by 68% amid pandemic
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact
91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.
Twitter fail: Gin firm apologises for ‘flammable’ tweet about US riots
Bristol Gin has faced a social media backlash after it made social media posts claiming rioters favoured their gin due to its flammability.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
When the lockdown lifts: What are people most looking forward to?
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
Q&A interview: The impact of COVID-19 on marketing (and how teams can ensure continuity)
David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]
Home is where the IoT is: The new opportunity for marketers
With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.