One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
The brands that innovate at speed and with more frequency will recover from the COVID-19 pandemic and economic crisis fastest, according to new research.
Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Although over 82% of workers are keen to work remotely in future, they face a number of challenges in doing so – and the younger generation is particularly adversely affected, according to new research.
The study, from Hoxton Mix, indicates that attitude towards permanent remote work varies between industries. For example, more than 3 in 5 (64%) of respondents who work in the Sales, Media and Marketing industries agree that this would be a positive change, but only less than 1 in 5 (16% of workers in the Arts … [Read more…]