Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below…
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.
YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research.
Nestlé is rebranding KitKats as “YouTube Break” for a limited run of 600,000 bars in the UK.
David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]