P&G vlogger banned by ASA
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
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The Guardian and AOL strike global video partnership
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.
Toyota rolls out pan-European website with local focus
Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze.
YouTube lets users buy direct within pre-roll ads
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
Twitter lets advertisers set goal-based pricing schemes
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view.
Hacked billboard shows obscene images between ads
In a stark reminder of the threats posed to new ad technology, an electronic billboard in the US has been hacked to show a pornographic image.
Adblock comes to Android phones
Adblock Plus today a new Browser for Android, letting smartphone and tablet users surf the web without seeing ads.
Online retailers falling short in personalised messages
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.
From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data
With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
Video ad tips: Five factors of video viewability
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.