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Valentine’s break ups: Which utility are customers most likely to ditch?

February 18, 2015 by Robin Langford

As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.

Ads brands, marketing, Regulation, UK

Valentine’s Day Study: Which online flower firms are most visible on Google and social media?

February 18, 2015 by Robin Langford

As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.

Ads, Search advertising, content, Facebook, Google, media

Top tips: Video killed the radio star- but are you killing video?

February 18, 2015 by Robin Langford

Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.

Ads, Video, Viral advertising, brands, content, marketing, media

White paper: Programmatic TV for the sell side demystified

February 18, 2015 by Robin Langford

As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.

Ads global, technology, video

Axonix launches first ‘white label’ ad exchange for brands

February 18, 2015 by Robin Langford

Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.

Ads advertising, brands, global, security, technology

Meetrics gets seven-figure funding boost for ad visibility services

February 18, 2015 by Robin Langford

Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.

Ads advertising, agencies, digital marketing, France, Germany

Volkswagen gets closer to customers with YouTube and search campaign

February 18, 2015 by Robin Langford

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise.

Ads marketing, media, Search, YouTube

Food case study: ConAgra boosts display ad ROI with smart targetting

February 18, 2015 by Robin Langford

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.

Ads advertising, agencies, brands, comScore, FMCG

Samsung warns smart TVs sell private conversations to advertisers

February 12, 2015 by Robin Langford

Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties.

Ads, Regulation Privacy, Samsung, Search, technology

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

February 9, 2015 by Robin Langford

As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.

Ads, Content, Regulation advertising, agencies, content, marketing, media
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