Marketing to women has traditionally focused on demographic groupings that just don’t work any more. Rebekah Mackay Miller is MD of collaborative marketing company, trnd argues why word-of-mouth marketing is now a critical part of a brand’s marketing strategy to reach women.
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results.
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications … [Read more…]
Spotify has come under fire for a new privacy policy that collects user’s contacts, photos and media files from their phone and even tracks their movements.