Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This final infographic from Eyeota’s ‘Programmatic Basics’ series dispels 3 big myths surrounding programmatic.
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research.
Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now.
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study.
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting.
Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers?
In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.