Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.
In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech.
Following the new data sharing agreements between the EU and USA, Daniel Model, manager of sales engineering Europe at Acronis looks at the full data protection ramifications of Safe Harbour and explains why data security in the cloud must be the top priority…
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track.
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.
In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars.
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.