Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
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Mobile ad blocking: Top 10 reasons revealed
Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.
Top personalisation tips: 7 ways to be ultra-relevant
One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
Mondelez to sell Oreos in China via Alibaba ecommerce deal
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.
2b r nt 2b: Skakespeak app lets fans text like the Bard
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death.
Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
Top tips: Making connections – gaining value from the Internet of Things
The Internet of Things (IoT) is expected to comprise more than 21bn objects by 2020, the sum total of which will produce a great deal of data. Darren Cooper, Director of Industry Solutions, Europe, Stibo Systems looks at the the importance of identifying objects and where they are in the IoT, and the value and … [Read more…]
Can Alibaba AI predict reality TV show winner?
Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.