C4 offers £1m ad slot for best brand that showcases disabled talent
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
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Kantar Media and comScore unite for cross-platform analytics in Latin America
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.
GDPR: What are we going to do with your data?
With hacks and data leaks grabbing more headlines each year, how do you avoid becoming the next data disaster? Christine Andrews, managing director of DQM GRC, looks at how companies can protect themselves and comply with new European GDPR legislation.
AdBlock Plus lets users pay publishers directly via Flattr partnership
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators.
It’s official: Chrome overtakes IE as world’s most popular browser
After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome is more widely used than Microsoft Internet Explorer.
UK lags behind US for digital customer experience [INFOGRAPHIC]
Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research.
Marketers failing to turn big data into big profits [INFOGRAPHIC]
A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.
Make it mobile – evolving email marketing alongside technology
As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.
Millward Brown partners Kantar Worldpanel for ad metrics
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.
YouTube debuts unskippable six-second ad format
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.