Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app.
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.
Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers.
This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]
Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format.
Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital.
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online.
With ad viewability on the rise, how do brands get heard above the noise? Antti Pasila, CSO and Founder at Kiosked looks at how the industry needs to use this opportunity to spend wisely to cut ad fraud and ad blocking numbers.
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format.