Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
Following the news last week that Google has announced it will crack down on “intrusive interstitials” in January, Paul Thomson, VP EMEA, Blis, discusses why the industry should lead by Google’s example.
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
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