Snapchat offers advertisers behavioural targetting for first time
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
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Why the industry should lead by Google’ example to penalise ‘intrusive interstitials” on native grounds
Following the news last week that Google has announced it will crack down on “intrusive interstitials” in January, Paul Thomson, VP EMEA, Blis, discusses why the industry should lead by Google’s example.
Online customer retention rate at record high
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
WhatsApp opens up to ads for first time
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.
Google penalises sites with pop-ups in search rankings
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
New AI tech promises to “only delivers ads that change consumer opinion”
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.
Time spent on social media to overtake linear TV
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
WPP profits up 15% as global marketing confidence grows
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
The end of testing? Unilever shakes-up market research in real-time world
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Guest comment: How the rise of robotic cars will transform the ad industry
Autonomous vehicles will open up entirely new opportunities for advertisers, writes Johannes Heinze, managing director EMEA at AppLovin.