Yahoo debuts new content marketing studio, Yahoo Storytellers
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
Ads
Google buys ad tech firm Apigee for $625m
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Photoslurp turns user generated fashion into shoppable ads
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of Marketing, at TYTV, explore how brands approached moment marketing around the UEFA Euro 2016 … [Read more…]
Guest comment: Are advertisers missing a trick with digital brand advertising?
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…
Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
Periscope lets brands sponsor live streams
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
Ad fraud trends: Which browser has the most bots?
Microsoft’s browser has the highest levels of ad fraud, followed by Google’s, according to a new study.
FOMO: “Fear Of Missing Out” boosts email open rates
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.