With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange.
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result.
China is a hugely lucrative marker, but many western businesses fail to account for the major differences when launching their website in the country. This article from Dave Anderson, VP Marketing EMEA & APAC at Dynatrace, looks at five key mistakes retailers make creating a website for China.
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo.
Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims.
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey.