When someone said they wanted to become a software developer, it would require years of training, practice and experience. However, today’s “Low Code” software can be carried out by almost anyone with little technical knowledge required. Kieran Saunders, senior business consultant at FileMaker, looks at the rise of citizen developers.
For online retailers, the last mile is the most critical part of the journey, where the goods make it to their final destination: the customer. Henri Seroux, SVP EMEA at Manhattan Associates, explains how retailers can transform the Point of Sale to deliver a frictionless, engaging personal shopping experience.
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.
Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser.
Having great email content is not enough- marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian offers a guide to getting the most out of email deliverability.
Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research.
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.
The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures.