Jessops drives photobook sales with digital campaign
Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.
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Vistaprint takes on WordPress with ‘website builder’ for small businesses
Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors.
Marketing and IT: 3 tips for effectively involving IT in your marketing technology roadmap
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Video viral of the week: Red Bull creates ‘smart payphones’ in Brazil
Red Bull is gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.
Movistar hires Kantar for granular insights into subscriber viewing
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.
Digital marketers ‘becoming more influential in the boardroom’
Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.
Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
New marketing boss at Dropbox
Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation.
Creepy or cool? UK consumers think digital advertising is getting worse
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.
UK ad viewability remains below 50%, costing advertisers £154m a quarter
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.